Product features
A clearer view of what Social can do.
Explore the private-beta workspace and the integrations we’re building next. Availability is shown alongside each capability.
Private beta is invitation-only. A beta workflow or simulated result does not establish live publication, connected AI generation or access to a client’s social accounts.
Private beta
Brand & content workspace
Give each brand its own context before you create content. Work from a saved profile, with a record of the version associated with a draft.
- Market, language, timezone, audience and brand voice.
- Content themes, goals and approved claims.
- Uploaded images and manually prepared drafts.
- Workspace access for invited, authorised members.
Private beta
Review & scheduling workflow
Keep a clear relationship between the content prepared, the version approved and the work scheduled.
- Review and approve an exact draft version.
- Inspect scheduling records and calendar context.
- Track execution attempts and results.
- Test the workflow with explicitly simulated receipts.
Live social providers remain separate from this test workflow. A simulated receipt is never presented as a published post.
In development
Facebook & Instagram connections
The intended connection process uses Meta’s official authorisation, followed by selection of the permitted business assets.
- Facebook Pages managed by an authorised person.
- Instagram Professional accounts supported by the enabled integration.
- Permission-scoped account details and publication results.
General customer OAuth connections and live publishing are not yet available. Actual access will depend on implementation, account eligibility and the permissions Meta grants.
Planned
Threads
Support for authorised Threads profiles is planned. Threads connections and publication are not available in the current beta.
In development
AI-assisted content
We are developing a workflow for brand-aware content strategy, post suggestions, headline variations and content calendars. AI-generated suggestions are not yet enabled in the private beta.
Any future suggestion will need the same review and approval as other content. You remain responsible for checking facts, claims and suitability.
Planned
Visuals with Doana Studio
Doana Studio is the planned connection for image, video and Reels workflows. Media generation and delivery into Social are not a live integration in this release.
Uploaded images are the current starting point for the beta content workspace.
Planned
Engagement & insights
Future capabilities include working with permitted comments and messages, and understanding publication performance using available provider data.
Live engagement and audience reporting are not yet available. Results will depend on the data each connected platform provides. We do not guarantee reach, followers, sales or advertising outcomes.